At Rusted Acre Soap Co., we believe that everything we create—from our delightfully fizzy kids bath bombs to our soothing, handmade soaps—carries a personal touch. So, when it came time to refresh our logo, we knew it had to reflect the heart and soul of what we do. Spoiler alert: it’s more than just a pretty butterfly.

The Butterfly: Free-Spirited, Fun, and Totally Us

Let’s start with the star of the show: the butterfly. Why a butterfly, you ask? Well, butterflies are all about being free-spirited, adventurous, and full of whimsy—just like our products! Whether it’s our colorfully swirled soaps or our playful bath bombs, we’ve always aimed to bring a little joy to everyday moments. And nothing says "lighthearted and joyful" quite like a butterfly fluttering through the air, right?

This butterfly doesn’t just look cute; it’s meaningful too. It’s inspired by the Tiger Swallowtail, Delaware’s state butterfly, as a little nod to our roots. We wanted something that ties back to where we started but also feels fresh and modern—just like the evolution of our brand. So, here it is, our symbol of transformation and beauty.

Bubbles, Water Droplets, and a Dash of Whimsy

Take a closer look at our butterfly’s wings, and you’ll see playful orange and white bubbles dancing around the edges. These bubbles capture the fun and lighthearted essence of Rusted Acre, where soap and skincare are about more than just getting clean—they’re about turning daily routines into little moments of indulgence. (No boring bath time here!)

And that splash of teal water drops at the center? It’s a nod to the refreshing, rejuvenating feel of our products. From our creamy whipped soap to our richly moisturizing natural bar soaps, we want you to feel that sense of renewal every time you use something from Rusted Acre.

A Color Palette That Pops

The colors of our logo are as carefully chosen as the scents in our bath bombs. You’ll notice shades of rust red, flame orange, Robin egg teal, and indigo. Each color is more than just a design choice—it’s a reflection of who we are.

Rust and flame bring warmth and a sense of creativity. Teal evokes the fresh, clean feeling you get from our all-natural, cruelty-free products. And indigo ties it all together with a touch of mystery and depth, representing the care and craftsmanship that goes into every bar of soap, every batch of bath bombs.

A Symbol of Transformation

Much like a butterfly transforms from a caterpillar, our logo represents change and growth, and we’re all about transformation here at Rusted Acre Soap Co. Whether you’re using our products to pamper your skin or simply taking a moment for yourself, we want you to feel that same sense of renewal.

Just as a butterfly spreads its wings, we hope our products help you spread a little joy and relaxation in your life. After all, what’s better than a self-care ritual that leaves you feeling refreshed, moisturized, and just a bit more fabulous?

More Than Just a Logo

Our new logo is a reflection of the evolution of Rusted Acre Soap Co., but it also stays true to our roots—our love for nature, family, and the simple pleasures of life. Each product we create, from luxury bath bombs to our handmade bar soaps, carries the same care and thoughtfulness that went into designing this butterfly.

So, next time you see our logo, we hope it brings a smile to your face—just like our butterfly does for us!